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WordPress has a mechanism for saving, updating, and retrieving individual, named pieces of data (options) in the WordPress database. Option values can be strings, arrays, or PHP objects (they will be serialized, or converted to a string, before storage, and unserialized when retrieved). Option names are strings, and they must be unique, so that they do not conflict with either WordPress or other Plugins.

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WordPress has a medal for savorless updating, and retrieving individualize named pieces of data (options) in the WordPress database. Option values can be strings, arrays, or PHP objects (they will be serialized, or converted to a string, before storage, and unserialized when retrieved). Option names are strings, and they must be unique, so that they do not conflict with either WordPress or other Plugins.